Posts Tagged ‘international music summit 2009’

Ibiza’s International Music Summit & Film Festival – the review

June 14th, 2009

Our good friend Cila has cast her eye over this years Ibiza International Music Summit and the International Film Festival and reviewed them. We hope her analysis is taken in the spirit it deserves.

cuba gooding jnrOpportunity knocking…

Not many places the size of Ibiza can boast an International Music Summit or an International Film Festival, much less put on both in one weekend. Yet that’s exactly what happened over the first weekend in June. The array of stars, screenings, parties and panel discussions made for an exciting few days. At their best, both highlighted Ibiza’s creative potential. However, they also revealed that changes need to be made before Ibiza can claim its rightful place as a destination for international conferences and events.

Location, Location:

When the sun is shining and the Mediterranean is washing the beaches in little ripples of turquoise, Ibiza doesn’t need a tourist board. The island is its own best advertising and judging from the reaction of the guests at the Ibiza International Film Festival they were more than impressed. Jury member Bill Forsyth remarked “I can’t believe I’ve never been here before.” Actor Jimi Mistry was at the festival to present his documentary And the Beat Goes On – a visual love-letter to spirit of the island that left locals, for once, delighted with how Ibiza was presented.

One definite coup on the part of the IFF was using the stunning, eco-friendly Aguas de Ibiza hotel to house the visiting directors and celebrities. Its cool white interiors, high-technology design and stylish Art Deco exterior are an example of Ibiza at its best. It is a pity, however, that more effort wasn’t made to give the guests a chance to see the many sides of the island. The unofficial wrap party at Can Talaias, in the lush campo outside of Sant Carles offered at least a glimpse of Ibiza’s stunning natural beauty, but apart from that the delegates were centred in Santa Eularia – with the screenings at the Palacio de Congresos directly opposite Aguas de Ibiza, and evening events at the Cardamom Club and nearby Casa Colonial. They are all fine locations but they hardly capture the breadth of Ibiza.

The guests are filmmakers from around the world – why not show them the sheer variety and photogenic potential of the island? Why send them home without seeing Es Vedra, the sparkling waters of Ses Salinas and historic Dalt Vila? It would cost almost nothing to hire a couple of nice cars, a guide and whisk the guests out on a tour and the potential returns in terms of publicity and perhaps even future film projects are enormous.

international music summitThe International Music Summit is in a rather different situation, given that its delegates are largely people who already know and love the island. This does not mean there shouldn’t be an effort made to present the island in its best light. Last year the IMS ran in several venues across the island, including Atzaro, the Fenicia and Pacha, giving visitors an opportunity to see more of the island. This year all the daytime events were based at the Gran Hotel, which meant limited opportunities for delegates (from 29 countries) to get out and explore. Closing the weekend with a Basement Jaxx concert within the walls of Dalt Vila was a spectacular send-off that set tongues wagging for all the right reasons.

Organisation:

Looking at the IMS and the IFF as a whole it seems there are two options when it comes to organising events in Ibiza. Either throw vast amounts of time, money and energy into organising polished events to a London/New York/LA standard or accept that the island’s mañana attitude is part of its charm and aim for a more relaxed event.

Both the IMS and IFF aspire to high-gloss, but across the weekend struggled to deliver a five-star experience. The International Music Summit provided a nurturing environment for delegates but press found itself battling barely controlled chaos. One journalist arrived and asked to be directed to the press room only to be told by the publicist that they didn’t know where it was. Eventually, the journalist happened across it entirely by accident – tucked away behind an unmarked door. Other members of the media quailed at having to pay five-star prices for drinks, wondering aloud if they could expense their five-euro espressos. Given the excellent quality of the catering at the hotel, the IMS could easily have arranged for a water-and-coffee trolley at the back of the conference room.

bill forsythThe International Film Festival struggled to bridge the gap between its ambitions and the realities of on-the-ground organisation. With a red carpet unfurled between the lanky pine trees and risers set up optimistically for bustling photo calls it had the rather awkward feel of a kid wearing grown-up clothing. With utmost respect to the hard work of the organisers and volunteers, who sweated blood to make the festival run as smoothly as it did, the IFF is not exactly Cannes.

The increasingly haggard faces of the organisers as the weekend went on bore witness to the strain of trying to impose red carpet glamour on Ibiza’s sandy shores. Notably, the visitors were an easy-going lot, ready to be charmed by the island. Late-running press conferences, last-minute cancellations and moments of general confusion were taken with shrugs and smiles.

As the locals know, this is an island where time and chance tend to play havoc with the most carefully laid plans. In light of that, why not ditch the glitz and embrace the raffish charm of Ibiza instead? Have a red carpet, if absolutely necessary, but encourage everyone to walk it in bare feet. Instead of wallet-stinging €75 sit down dinners throw a €15 all-you-can eat buffet next to the sea, featuring locally sourced food. One notable omission in the food department was a lack of cinema snacks. Apart from a small bar serving there were no refreshments at the screenings. A job-lot of sweets, a few crates of Coca Cola and a popcorn maker would have instantly enhanced the atmosphere and helped fend off hunger pangs.

and the beat goes onCooperation:

The film festival and music summit were separated by barely 15 kilometres, but may as well have existed on separate planets. With the exception of the local press that flitted between both there was almost no intercourse between the two events. The benign explanation is that each had its own crowd, own goals and own glut of projects. It is closer to the truth to admit that creeping territorialism infected both the IMS and the IFF.

By focusing narrowly on “their” locations and their delegates, each missed opportunities to promote cooperation and creativity. One filmmaker commented on how challenging it is to find good music on a limited budget. How perfect would it have been to set up a joint panel on sourcing and licensing music, presented by the IMS and attended by visitors from the IFF? Equally, Jimi Mistry’s Ibiza documentary would have been great viewing for IMS delegates. Several of his music industry friends made the trip over to Santa Eularia for the screening but there should have been bus-loads of delegates there. It would have been better still if the film had been co-presented by the IFF and IMS, instantly creating a bond between the two organisations.

Communication:

Ibiza is multi-lingual, which presents challenges and opportunities. One of the notable weaknesses of the International Music Summit is its relentless Anglo-centricness. The publicity materials, including the website, are all in English. Given the location it borders on arrogance to not at least make the information available in castellano for the Spanish press. However, the Consell is equally guilty of linguistic muscle-flexing, presenting a two-hour talk at the IMS entirely in Catalan. Yes, it is the official language. But what is gained – apart from a sense of ideological superiority – by using it as a means of isolating the Consell from the music community? The Consell’s presentation was an opportunity to foster understanding and cooperation but it became a talking point for all the wrong reasons, with baffled delegates wandering out mid-session, hopelessly frustrated.

To its immense credit the IFF had a decidedly more cosmopolitan feel and its press conferences ran in two and sometimes three languages simultaneously. Publicity and press material was a rather random mix of English and castellano, however, and – notably – nothing was offered in German. A simple tri-lingual flyer with summaries of the screenings would have been an excellent publicity tool. Simply making more information available would have helped remedy the biggest problem the festival faced: lack of attendance. Passers-by looking for information on screening times had to rely on volunteers photocopying and handing out the unofficial film rotas. Visiting media pointed out that neither the Santa Eularia tourist office nor the main office of the Palacio de Congresos had any information about the event, and the Diario de Ibiza printed an incorrect schedule of events. The upshot was a lot of empty seats in the screening auditorium which is a shame given the excellent quality of films on offer.

Conclusion:

The Ibiza International Film Festival and the International Music Summit are both inspirational, exciting events with huge potential to showcase the best of Ibiza. Ideally they will continue to thrive and improve. As demonstrated by the trials and triumphs of this year’s events they have much to offer – and there is also room for improvement. It would be nice to see the organisation in coming years focused on presenting the lesser-known facets of Ibiza, supported by local businesses and enhanced by good communication between organisers, government and delegates and visitors.

The one comment locals heard repeatedly at the IMS and IFF was “wow, you’re so lucky to live here!” By building on that instant reaction both the film festival and the music summit have the golden opportunity to share that luck with the world at large – creating creative partnerships that benefit everyone.

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International Music Summit 2009, Ibiza – Videos online

June 7th, 2009

Some videos of the panels from the International Music Summit in Ibiza last week have been made available on youtube already:

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International Music Summit 2009, Ibiza – The photos

June 6th, 2009

It was a very successful International Music Summit this year and after spending 3 days taking photos, videos and audio etc here are some random photos taken mostly with our iphone over the 3 days:

In addition photos from the finale gig at Dalt Vila:
Basement Jaxx Pre-gig photos
Filthy Dukes
Basement Jaxx

and a quick video synopsis on the 3 days of the IMS:
International Music Summit 2009, Ibiza – in 1min 40 seconds….

Click on images for larger versions

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The Gran Hotel
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The partners introduce the IMS Tom Middleton blooged throughtout the IMS
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Andy Wilson from Sonica Radio
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Dirty Vegas create the IMS anthem
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International Music Summit, Ibiza International Music Summit, Ibiza
Daisy Heartbreaker (l) Paco Medina from Ibiza Consell (r)
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Ibiza Consell presenting to the IMS – unfortunately the 2 hours were entirely in Spanish and in some cases in Catalan so after 20 minutes there wasn’t much of the audience left in the room
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Basement Jaxx interviewed by Pete Tong

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Basement Jaxx in Ibiza at the IMS closing party – the video

June 3rd, 2009

Once again our mate Kevin has come up with the goods – here’s a quick video of what happened on top of Ibiza’s historic Dalt Vila in Ibiza old town. The gig and venue was as good as it looks:

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Basement Jaxx at Dalt Vila, Ibiza – photos

May 31st, 2009

The grand finale of the International Music Summit saw basement Jaxx play the first ever contemporary gig in the hallowed halls of Ibiza’s old town of Dalt Vila. More photos of the IMS and reviews of the IMS and gig to follow.

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International Music Summit, Ibiza - Basement Jaxx International Music Summit, Ibiza - Basement Jaxx

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Filthy Dukes at Dalt Vila, Ibiza – photos

May 31st, 2009

In between Rob da Bank, Pete Tong and Basement Jaxx, Filthy Dukes played a really good set on top of dalt Vila in Ibiza.

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International Music Summit, Ibiza - Filthy Dukes International Music Summit, Ibiza - Filthy Dukes
International Music Summit, Ibiza - Filthy Dukes International Music Summit, Ibiza - Filthy Dukes

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Basement Jaxx at Dalt Vila, Ibiza – pre-gig photos

May 31st, 2009

It was a stunning venue to host the closing of the International Music Summit with Basement Jaxx at Dalt Vila in Ibiza town.

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International Music Summit, Ibiza - Basement Jaxx pre gig International Music Summit, Ibiza - Basement Jaxx pre gig
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International Music Summit, Ibiza - Basement Jaxx pre gig International Music Summit, Ibiza - Basement Jaxx pre gig
International Music Summit, Ibiza - Basement Jaxx pre gig
International Music Summit, Ibiza - Basement Jaxx pre gig
International Music Summit, Ibiza - Basement Jaxx pre gig International Music Summit, Ibiza - Basement Jaxx pre gig
International Music Summit, Ibiza - Basement Jaxx pre gig International Music Summit, Ibiza - Basement Jaxx pre gig
International Music Summit, Ibiza - Basement Jaxx pre gig International Music Summit, Ibiza - Basement Jaxx pre gig
International Music Summit, Ibiza - Basement Jaxx pre gig International Music Summit, Ibiza - Basement Jaxx pre gig

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Ibiza – the old meets the new

May 31st, 2009

Friday nights post IMS gig by Basement Jaxx on top of Dalt Vila in Ibiza Town was stunning. We met probably everyone we know on Ibiza there that night and everyone bar none thought the location was perfect – we hope the Consell takes note and allows future gigs there…

We’re going through the photos of everything but a couple stand out: The old meets the new:

dalt vila, ibiza

dalt vila, ibiza

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IMS first day impressions

May 28th, 2009

It was an interesting day – far busier than last year and even though last year was very business orientated this year seems even more so. Our only critiscm has to be the wifi acess – it was patchy. late lunchtime we went to cafe sidney to use their free wifi as wifi within the room and outside areas was unbelievably hit or miss.

Now we know how everything is set up tomorrow should be hopefully be more interesting

They have a who wants to be a millionaire type remote voting thing – every chair has an electronic remote thing that you can vote on and the results appear on the 2 screens behind the panels.

Callums interview by Ben Turner i think was an eye-opener for a lot of delegates – this is probably an 18 yr old talking about his organising events for a 14-18 yrd old audience – ben – stick the video up tomorrow……

the earlier panel was a spotify love fest – then dirty vegas brought their pre-prepared stems for their ims anthem and we tried to get a beer and then subsequently pay for it at the bar – and the press office had a water leak… it was fun and looking forward to tomorrow.

and early evening tomorrow there’s an event just outside santa eulalia which pepa mari (tourism minister) is speaking at which wifi being ok we’ll do…

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Our iphone app for Ibiza has been updated

May 25th, 2009

An new version of our Ibiza iphone app has been updated this morning. We’ve added more numbers, made a few bug fixes, added Spanish and German language menus and add the International Music Summit panels and delegates.

You can download it from the itunes app store for free. Click this link or simply search the app store for “ibiza” – its called, unsurprisngly “phoneibiza” or this direct app link

If you have already downloaded the app, the process of updating is very simple.
Click on the app store icon on your iphone and you’ll automatically see the there is an update pending – click on update and thats it…

phoneibizaphoneibiza

phoneibizaphoneibiza

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