We’ve got an interesting interview with Pepa Mari in this months Ibiza NOW Magazine. A couple of excerpts:

IbizaNOW: The crucial question that the politicians and islanders have been asking themselves for years now is how to channel the holiday rush so that it is more evenly distributed over a longer period of time. However, so far, it appears that there is no economic or political solution in sight that would enable the season to be extended.
Pepa Mari:
This is exactly what has to change. One of my main aims is to encourage people to visit Ibiza off-season. We are currently in discussions with four airlines (Air Berlin, Easy Jet, Ryan Air and Vueling), all of which have expressed interest in increasing their service to Ibiza during the off-season period. On the other hand, there’s no point in trying to kid ourselves – the majority of our tourists will always come here during the summer.

IbizaNOW:
Malicious tongues are saying that the length of the season depends on the clubs. After all, it’s true that the summer season really kicks off when they start pumping up the bass and, more or less, ends when they switch off their systems.
Pepa Mari:
Well, I’m sure that the duration of the main season depends on other factors as well, such as the weather and the flights available. Though of course, there’s no denying that Ibiza has gained a reputation as a clubber’s paradise over the past years, unfortunately. This development has been at the expense of family and active holidays.

You can read the full interview here at the main Ibiza NOW Magazine website (click on “read more” in the “last 5 Markers section”).