It was a packed 4 days at the World Travel Market in London last week. Ibiza was well presented and Ibiza Rocks had their party on Wednesday evening with DJ Doorly and Nicola Bear dj’ing and unveiled their expansion to Mallorca with the new Mallorca Rocks Hotel.

Update 08/02/10 - The Kooks will headline the opening party on June 6th
Update 22/02/10: Dates: Opening Party: 06/06/10, 05/07/10, 19/07/10, 26/07/10, Closing party 06/09/10.

The new branded Mallorca Rocks Hotel as it is now:

Situated around 300 metres from the beach in the lively resort of Magaluf on the south west coast of Majorca. The hotel is approximately 25km west of the capital Palma and the Son Sant Joan International airport, and 100 metres from the Magaluf resort centre where you will find a wide selection of restaurants, bars, shops and nightlife.

Built in 1989, the modern low rise Mallorca Rocks Hotel has a total of 328 one bedroom self catering apartments, which are distributed between 12 four storey buildings, and set amidst 10,834m2 of Mediterranean style gardens and sun terraces, around a large central pool area.

Photos & description courtesy of www.majorca-mallorca.co.uk

Ibiza Rocks will further expand the brand with the opening of a second destination concept hotel next summer. The 330 room Mallorca Rocks Hotel, situated in Magaluf, will be based on the same successful model as the Ibiza Rocks Hotel, encapsulating a whole lifestyle under one roof, including up to six gigs at the hotel during it’s opening season.

Magaluf is the biggest youth resort in the Mediterranean and it’s about to get it’s biggest makeover. The live music line up at the Mallorca Rocks Hotel will be revealed early next year and like the flagship Ibiza Rocks Hotel, guests can expect to see some of the world’s best acts playing live under the stars in the hotel’s courtyard throughout the summer. Eventually, the gigs will run weekly and many of the acts booked will perform at both Mallorca Rocks and Ibiza Rocks within 48 hours.

Whilst Ibiza Rocks will retain its role of booking cutting edge DJ’s and breakthrough bands as well as established acts in order to cater for its more music savvy crowd, Mallorca Rocks will initially focus more on the mainstream, championing the best big artists playing Ibiza Rocks, in the aim of establishing a regular, quality live event in Magaluf and rejuvenating the islands music scene.

Andy McKay, Promoter said: “We are an unrivalled youth focused brand, providing great quality accommodation and entertainment at great value. Most of all, we provide something relevant to a new generation of live music loving holidaymakers. Having pioneered the social rejuvenation of Ibiza with Ibiza Rocks, we want to emulate this success in Mallorca and make quality live music much more accessible giving our target audience better value, flexible travel and ultimately, more choice.”

Mallorca Rocks Hotel location and photos