Archive for October, 2013

Hard Rock Cafe Ibiza Pinktober campaign

October 12th, 2013

The world-famous Hard Rock brand is going PINK in support of its 14th Annual PINKTOBERT campaign, which provides guests with a variety of ways to show their support for the cause! Proceeds from the campaign will support research and awareness-driving efforts for breast cancer charities worldwide, and Hard Rock Cafe Ibiza could not be more proud to participate in it.

Hard Rock Cafe Ibiza launched its PINKTOBER campaign this past 26th of September with a magnificent concert of 2 great artists: Dover and Macaco, where the volunteers of the Asociación Española Contra el Cáncer – the AECC of Ibiza – came to help in the bar during the concert. At the end of the concert, Hard Rock Cafe Ibiza donated 847,14€ to this local group.

Also, to support the PINKTOBER campaign, both artists agreed to sing a pink Fender guitar which will be raffled off at the end of this month. The tickets for the raffle are only 2€ and are available all month at Hard Rock Cafe. All of the money collected will be donated directly to the AECC of Ibiza. The winner will be announced the 30th of October on the Hard Rock Cafe Ibiza Facebook page. (facebook.com/HRCIbiza)

PINKTOBER also brings the possibility to collaborate with special edition merchandise, including Hard Rock’s PINKTOBER T- shirt, which is currently available at Hard Rock Cafe Ibiza. Part of the total sales of this product will be donated to the local association to directly help those on the island who are most affected with this illness.

Continuing with the agenda of activities, on Thursday 24th of October, Hard Rock Cafe Ibiza will offer a unique concert inside the cafe where 3 local bands – of different generations – “Epsilon”, “Jetlag” and “Uncle Sal” – will also assist with the fundraising by sharing their talent and show for free. This concert will be free entrance, with a suggested donation, and everybody is welcome from 20:00 hrs.

The end of the campaign will be a charity dinner on Saturday 26th of October where Hard Rock will raffle exclusive prizes, all with the objective to collect the most money possible for Hard Rock’s PINKTOBER campaign. Tickets for the dinner are available at Hard Rock Cafe and also from the AECC of Ibiza (donella@aecc.es)

If you would like to join and help with the PINKTOBER campaign with a contribution or idea, please contact: smm@hrcibiza.com.

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