I started Day 2 with some slight fatigue after Day 1, and I didn’t even go to any of the parties! The result was a decision to not sit in lots of sessions, but to be a bit more selective, and only sit in on sessions that interested me. Hence, my summary of Day 2 does not give a running commentary of the day’s events.
What I didn’t mention yesterday, is that the summit is rather a feat of endurance. Yesterday it started at 13.00 and finished at about 20.30. Today it ran from 11.30 to 20.00. And then the social schedule kicks in! And being in Ibiza and all that, it’s serious partying! The schedule during the day is back to back sessions – no lunch, coffee or comfort breaks! So, one has to make one’s own breaks, at opportune times in the schedule.
My first presentation of the day was from James Vaux, on ‘What EDM can learn from the finance industries’. The dance music industry has an annual turnover of $8.4 billion – James says this is not much – one company makes more manufacturing ball bearings than this! He believes that more professional business practices are required in the industry for it to improve revenues, and by better understanding of what consumers want, and then capitalising on that.
Next, an hour-long panel session, ‘Ibiza – The Year of Change’. The starting point of the debate was that in 2012 Ibiza has seen a huge change, with many Djs launching new nights. So is this a year of change or not? Moderated by O’Halloran, the panel featured a distinguished set of people representing several of Ibiza’s clubs and promoters: Danny Whittle (Pacha, director), Juan Arenas (Space, promoter), Pino Sagliocco (Ibiza 123 / Live Nation ES, promoter), Tom Preuss (Artist A Life / Desolat, manager), Valentino Barrioseta (Amnesia, media), Yann Pissenem (Ushuaia, promoter).
As a newcomer to Ibiza, I was particularly interested to find out what was happening. Yann from Ushuaia which opened last year and offers a different type of event – outdoor, daytime parties – thought that the change in Ibiza is more of an evolution. Pino, from the Ibiza 123 festival, which is running for the first time this summer, said that Ibiza has a long history of rock musicians playing on the island. With the 123 Festival he decided to bring the fusion back to this island – to put the rock and the electronic world together. Danny Whittle from Pacha sees the festival as giving something back to the islanders.
In summing up discussions, Valentino saw the changes as more of a development – we are increasing the attention of the world outside. Danny sees a constant evolution in Ibiza, and this year is no different. Yann also believes that it has always been changing. Pino thinks that the real change is going back to live music and open air parties, and that Ibiza will always be the pioneer. Juan believes that the rest of the world is changing, and that people are changing and the Internet has changed things. Juan doesn’t think that there is more change this year than in others. Tom sees it more as just yearly adaptation.
So the story seems to be that clubs, promoters and DJs come and go and that the scene in Ibiza continues to evolve. Danny made a poignant point, “we have four months of the year to make our living”, which puts things into context and shows why continuing innovation and evolution is important, to keep people coming back to Ibiza and its venues.
Next, Paul Oakenfold in conversation with Ben Turner talked about his move to the USA and his involvement in making film scores and continuing to DJ, but mainly at daytime pool parties. Electronic music is exploding in America, and is becoming hugely commercially. Largely as a result of Gaga and The Blackeyed Peas using electronic music, which the radio stations picked up on. There’s definitely a sound in America.
He said that “trance was cheesy”, the music all sounded the same and was boring. He has a recording studio at home and has been learning the craft of making songs. His father was a musician. So he took time out to learn that, and collaborate with other singers and artists. He’d love to work with Dr Dre. The nice thing about the ‘in conversation’ sessions are the insights and anecdotes that transpire. For example, we learned how his house in LA overlooks The Hollywood Bowl, and he invites people round to watch the shows from his garden.
A highlight of the afternoon for me was the session where Sister Bliss took us the process of remixing the IMS Anthem created by The Japanese Popstars. It was a master class in how to strip down, and then build up a mix of a track, step by step. She played a snippet of each element of the track to illustrate how the remix was built up, talking us through the creative process, decision-making and what she was trying to achieve at each step, before playing the completed remix in its entirety. In a summit which has mainly been people talking about what they do, it was refreshing to see some EDM being created on the spot.
Another interesting panel was ‘Social Media Makers – The new Club 18-30’. A panel of 5 youngsters who all have their own social media companies focusing specifically on music. It proved to be an interesting insight into how these kids, who are the same age as the kids they are reaching out to, are setting up their own companies with little outlay, doing what they believe in, and in the process reaching out to massive audiences and having successful businesses on their hands.
To sum up the session, they were asked where they thought social media going. Luke thought it was all about mobile solutions. Jamal said it was probably getting bigger and maybe being able to turn on your TV on through Twitter. Luke believed its not about the platforms, it’s about the way that people consume the Internet.
The day ended with the first of the two parties in Dalt Vila, on a site perched up in the old town of Ibiza, above the port and marina, and below the cathedral. It’s an impressive site, especially as the event began in twilight, before the sun sank behind the pine-clad trees, and the twinkling lights below and the floodlights above came into their own. Also impressive, but then it was IMS, was the line-up: MINX, Goldfish, Paul Oakenfold, Diplo and David Guetta (will.I.am was due to play but cancelled due to illness).
As the sun went down, the music, the projections on the stage and onto the Cathedral and the walls below and the light show started to get more intense. Paul Oakenfold did his thing, but Diplo was the highlight for me, probably because he played some tunes I knew, the highlight being a mix of Blur’s ‘Song Two (always a great one to get the crowd going), and throwing in a bit of Beastie Boys to boot. Goldfish played instruments over the top of their tunes to good effect. When David Guetta came onstage, the crowd went mad. I’m not sure what his appeal is, but he has it. I witnessed a couple of tracks, and then retired for the night, preferring to save my energy for Day 3, which is going to be special.
The full schedule and details of the event are on the website: http://www.internationalmusicsummit.com/
Video summary of Day 1: http://www.internationalmusicsummit.com/ims-2012-daily-briefing-day-one
Follow the event on Twitter #imsibz or @imsibiza
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