Ibiza Music Cluster – the details

June 15th, 2009 - 1:50 pm Posted in ibiza music cluster | Comments (0)

Update 27/05/10 – Were at the IMS 2010 Ibiza Music Cluster presentation and they have just launched their new website – www.ibizamusiccluster.org

As the consell had delivered their presentation at the International Music Summit in Catalan we’re relieved to now get the information in English.

ibiza music cluster

Strategy for the Positioning of the Island of Ibiza
as the greatest international location
for the Musical Innovation Industry

What is IBIZA MUSIC ISLAND?
Why IBIZA MUSIC ISLAND?
What do we want from IBIZA MUSIC ISLAND?
How IBIZA MUSIC ISLAND?
When IBIZA MUSIC ISLAND?


What is IBIZA MUSIC ISLAND?

A Shared Strategy between both private and
public sectors for the complete and integrated
competitive repositioning of Ibiza as the World
Capital of Musical Innovation.

Why IBIZA MUSIC ISLAND ?

How should we react to the current economic crisis?
to “Change” or to “Innovate”?
If “change” is to substitute one thing for another,
How can Ibiza “change” its model of Tourism?
By “Changing” its productive structure?!!

“Change” those that have no remedy
“Innovate” those that are above the average
“Innovate” those that have the ability and capacity to
reprogramme and reorientate their future activities
“Innovate” those that promote activities oriented towards
the generation of added value using unique, exclusive and
diferentiated resources and services

IBIZA MUSIC ISLAND
The island accepts the challenge of reinventing itself and
innovate through a new approach.
A new fundamental start, not only in the models of our
proven experience and expertise in tourism but also by the
management of the business of leisure and the creation of
music that Ibiza has already demonstrated.

Modern Music as a Cultural Phenomenon has positioned
Ibiza Internationally
Ibiza is an international reference for musical trends and
leading edge companies at an international level.
We want to innovate and create more “added value”
to what we already are:
the World Capital of Modern Music.

What do we want from IBIZA MUSIC ISLAND?

1. To mobilise business already established in Ibiza
2. To attract leading companies which are to arrive
in Ibiza
3. To create synergies between the existing and
the upcoming actors

* Increased profitability in the hotel and hospitality
sector by increasing the number of visitors
* Increase of the expenses in businesses due to a
greater adquisitive power of the new visitors

* Settle TALENT (teachers, researchers,
professionals) on the Island:
a creative community present throughout the year
* To orientate the benefits generated by the Brand
towards external companies not present in the
Cluster

* Maximise the commercial interaction between the
companies forming the Cluster.
* Develop products and services from the cluster
generating Added Value for the constant
repositioning of the branding.

How IBIZA MUSIC ISLAND?

Not just from the Public Administrations
Not just from a group of specific businesses or sectors
Not from an academic or theorectical approach
But YES, between all the responsible public bodies
& private interests, working together to cooperate,
collaborate and localy compete in a global market.
IBIZA MUSIC CLUSTER



(“Agrupacion Empresarial Innovadora”, AEI)
Has been reviewed and Oficially Certified as an Excellent
Project of importance in the National Programme of
Networks in the National Plan for Scientific Investigation.
“Desarrollo e Innovacion Tecnologica 2008-2011
del Ministerio de Industria, Turismo y Comercio”

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