International Music Summit, Ibiza – final day review

June 3rd, 2008 - 5:22 pm Posted in ibiza rocks hotel, ims, international music summit, pete tong | Comments (0)

The final day featured further seminars on “Joining the dots”, “Believe the hype?” and the “IMS Think Tank”, which summed up the events of the conference, but it concluded with a touching interview with Pete Tong, the founder and flagship of this new event.

Pete took us on a personal tour of his own unique and charmed journey through the history of dance music, then plotted a future of eternal change which is, after all, the lifeblood of artistic creativity.
To that end he explained his own switch from the mighty Pacha to distant Eden. The Pacha that has risen from roots as a small club in a finca in a field outside Ibiza town to become a nightclub brand represented globally. Eden, on the ther hand, one of the less well known and respected clubs of San Antonio…

pete tongPete’s up for a challenge: what he has in mind is changing the global perception of Ibiza from the 300euro minimum table charge in the dominant VIP area at Pacha to the more affordable delights of San Antonio – as epitomized by the new Ibiza Rocks Hotel with it’s focus on providing valid entertainment for the younger generation of potential tourists. After all they form the nucleus of the island’s tourist future.

Ibiza Rocks has done it by introducing a new genre of music previously unrelated to Ibiza. Pete’s challenge is to persuade the kids to listen to the electronic music that their parents still like…

An interesting challenge that you wouldn’t describe as the easy option. However, looking back over the last few days at the Closing party in the grounds at Pike’s Hotel where delegates were unanimously agreed that the infrastructure, planning, content and organization of the summit were to the highest international standard, you’d have to put your money on Pete and his team, in alliance with the other up and coming forces in San Antonio, returning this little seaside town to its heyday as the first tourist resort on Ibiza, and one of the few in the Mediterranean frequented by the superstars of the time.

Indeed San Antonio’s time may well have come again…

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