Marketing Ibiza

April 10th, 2008 - 12:06 pm Posted in marketing ibiza | Comments (0)

Strange – but true…

The new socialist government of Ibiza would appear to be embracing immigration in a slightly more positive fashion than other European countries.

marketing ibizaThis is hardly surprising with almost 1 in 4 residents having been born elsewhere than Spain, but who wouldn’t live on such a beautiful Mediterranean island given the choice?

What is unusual is that the element of government charged with the job of promoting tourism to the island are using a local company, Marketing Ibiza run by English and Welsh owners, to distribute their posters and leaflets around the island.

It seems that their knowledge of the island, and the various venues scattered around its remotest yet most popular corners, cannot be matched by the indigenous population…

Well done

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